Innovation doesn't always mean coming up with a way to do something in the fastest, cheapest and most efficient manner possible. I believe that it's just about exceeding expectations. Ideas that click, that make money, that people love are invariably the ones which just did 1 simple thing when they were conceived, exceeded expectations. Of a lot of people ;)
But what happens when an innovation exceeds expectations by way too much? What happens if it grows and improves too fast? What if it overshoots the needs of it's users? Simple, they dump it for something that is "good enough". Period.
I've found this works for people too!
2 comments:
do u have an event in mind which has caused u to propound such a theory?
I'm trying to understand it better..
Disruptive innovation is a pretty popular and recent theory. Just google it. And I didn't propound it, some guys back at Harvard did. :)
The extension of the theory to people though is my humble observation.
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